You'd never think that the world of Nerf guns and dart shooters was so intense, but Hasbro apparently sued a blogger for leaking information about unreleased Nerf products he found on Chinese marketplace Taobao using the sweetest bait imaginable: free Nerf guns. Urban Taggers is a blog about "assault blasters" for "kidults." Essentially they cover Nerf guns and the like and are fairly popular in the space. The lead blogger, Pocket, ran a review of an unreleased gun. A few days later, he received a note from Hasbro offering some guns to giveaway to his readers. Eager to share the blaster love, he agreed and sent his address. That's when his troubles began.
Friday, April 27, 2012
Hasbro Goes After Blogger In IP Theft Case
You'd never think that the world of Nerf guns and dart shooters was so intense, but Hasbro apparently sued a blogger for leaking information about unreleased Nerf products he found on Chinese marketplace Taobao using the sweetest bait imaginable: free Nerf guns. Urban Taggers is a blog about "assault blasters" for "kidults." Essentially they cover Nerf guns and the like and are fairly popular in the space. The lead blogger, Pocket, ran a review of an unreleased gun. A few days later, he received a note from Hasbro offering some guns to giveaway to his readers. Eager to share the blaster love, he agreed and sent his address. That's when his troubles began.
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